Retórica política polaca contemporánea

Résumé

The article discusses three dimensions of political rhetoric in Poland. The language used by politicians is the first one. Social and historic factors which conditioned contemporary styles of political communication result in the fact that political rhetoric in Poland is typical of countries which experienced authoritarian or totalitarian regimes. The second dimension of political rhetoric is found in media discourse. Mediatization of politics, technological changes in the media created a new rhetorical situation, new strategies of the persuasion used by politicians and journalists. The third dimension of political rhetoric is found in the rhetorical research concerning the ways of expression of both politicians and journalists. The article discusses major tendencies in research: propaganda language analysis, research on the new media, visual persuasion as well as use of rhetoric as a tool of civic education.